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Master the Brand Called YOU(TM) : The proven leadership personal branding system to help you earn more, do more and be more at work London Natural History Museum he drove home the realAre YOU(TM) the brand of choice in your workplace? The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction and your income potential if your boss, colleagues, and customers felt the same about YOU(TM)? This groundbreaking book provides you with the only start to finish system for defining, communicating,